HighPost Capital, a private equity firm led by Mark Bezos, the younger brother of Jeff Bezos, and industry veteran David Moross, has recently launched a new venture capital branch known as HIPstr. This new expansion brings in fresh capital to be invested in promising startups within the market.
HIPstr has just introduced its inaugural VC fund amounting to $100 million, as stated in a recent press release. Specializing in consumer-focused businesses, HighPost Capital is strategically utilizing the lower valuations of startups in recent years with HIPstr. According to a report by Bloomberg, the fund has already made investments in several early-stage companies, such as Wild Common, a spirits company co-founded by Kylie Jenner, and After.com, a provider of cremation services that successfully closed a $10 million Series A funding round just last month.
