- Isabel Davies, a video games lawyer at Wiggin LLP, shared insights on the rules of free-to-play games at PGC Helsinki 2023
- The upcoming Digital Fitness Fairness Check could lead to significant changes in microtransactions next year
Helsinki has been a leading hub in the global gaming industry, especially in the mobile sector. This is why we have been attending the annual Pocket Gamer Connects Helsinki conference every year since 2014.
This year, we are excited to be a part of Finnish Games Week, a week-long celebration of gaming activities in the region, culminating in PGC Helsinki 2024 on October 1st and 2nd.
As we gear up for our 2024 event, let’s revisit some of the memorable speakers and sessions from PGC Helsinki 2023.
For more networking opportunities and insights from industry experts, make sure to join us at PC Connects Helsinki 2024.
The legal landscape of free-to-play games is continually evolving with no universal regulations worldwide. However, with increasing regulatory focus on video games and the EU’s impending Digital Fitness Fairness Check, the boundaries of legality could become stricter.
Isabel Davies, a video games lawyer at Wiggin LLP and formerly of King and Disney Interactive, discussed these legal challenges at Pocket Gamer Connects Helsinki 2023. She highlighted the growing scrutiny on microtransactions, potential false advertising in free-to-play games, and more.
Ensuring compliance
Davies emphasized the importance of GDPR compliance, especially for apps utilizing in-app purchases or behavioral advertising. As governments focus on child privacy regulations, techniques like nudge and dark patterns are under scrutiny.
With the EU’s scrutiny on in-game currencies and the Digital Fitness Fairness Check approaching in 2025, Davies anticipates stricter regulations in the future.
Industry influencers
Aside from legal considerations, Davies highlighted the impact of Google and Apple policies on game content. While developers may abide by laws, platform guidelines are crucial for game approval.
Adapting to evolving laws
Legislators are assessing consumer laws in the digital sector, particularly in gaming. Virtual currencies, loot boxes, and nudge techniques are under scrutiny, emphasizing the need for compliance in both game design and advertising.
Explore more insights from Davies’ presentation in the full video.
Learn more about our upcoming event – Pocket Gamer Connects Helsinki 2024 – and how to register, get tickets, and participate.
