At the Think Games Istanbul event, Jamie Berger, SVP of marketing at Scopely, shared insights about the success of Monopoly GO. Accompanied by Deconstructor of Fun podcast host and HiDef’s Fractional CMO Jen Donahoe, Berger addressed the rumors surrounding the game’s profitability.
Berger emphasized that success does not solely rely on intellectual property (IP). The key is to identify what makes the IP unique and create an authentic gaming experience around it. For example, integrating the essence of Star Trek into Star Trek Fleet Command led to its success as the first truly popular Star Trek game.
Scopely’s approach to IP can be seen clearly in the popular game Stumble Guys, where various IPs are integrated. The selection of IP for collaboration is crucial, catering to the Gen Z audience’s constantly evolving tastes and preferences.
According to Berger, Monopoly GO continues to be profitable, generating significant revenue and engaging over 400 million players in less than a year. The business strategy focuses on building player loyalty and delivering an engaging social experience.
The success of Monopoly GO lies in its ability to tap into the social component, offering cooperative and competitive gameplay that resonates with players. By understanding the essence of Monopoly and infusing it with social interactions, the game has garnered widespread affinity and engagement.
