The highly anticipated Apple event has officially begun with the unveiling of the iPhone 16 lineup and a range of AI-focused updates for iOS 18. Apple Intelligence takes center stage at this year’s event, building on its prominence at WWDC in June. Despite the buzz surrounding new hardware like Apple Watches, AirPods, and Macs, AI remains a key focus for Apple. Streaming live from Cupertino headquarters, the “Glowtime” event started at 10 a.m. PT, and you can still catch the livestream.
Whether these Monday announcements ignite or postpone a “supercycle” of customers upgrading to the new iPhone 16 lineup remains to be seen. However, Apple’s emphasis on AI as a crucial selling point moving forward is evident. Stay tuned as we update this post with the latest developments from the ongoing Apple event and post-event briefings.
Apple Watch Series 10
Apple began by introducing updates to the Apple Watch lineup on its tenth anniversary, including a refined design with rounded corners, an updated aspect ratio, and the first wide-angle OLED screens from Apple. The Series 10 features a display that is 40 percent brighter from various angles and is the thinnest Apple Watch to date at 9.7mm, up to 10 percent lighter than its predecessors. AI takes center stage in the Apple Watch Series 10 reveal, with a new photos watch face using AI to curate display images and translation tools leveraging machine learning for improved accuracy.
The Apple Watch lineup also receives an update to detect sleep apnea pending FDA clearance, available for both Series 10 and Series 9 watches. The Apple Watch Series 10 starts at $399 and launches on September 20.
For more details on the Apple Watch Series 10, click here.
Apple Watch Ultra
Apple has positioned the Ultra as a fitness-centric device with tailored workouts, live activity tracking for running, biking, and more. Despite the anticipation for an Apple Watch Ultra 3, Apple surprised by announcing a new satin black color for the Ultra 2 instead.
