Invoke has introduced a cutting-edge tool that empowers game developers to utilize AI for image generation.
This innovative tool is just one among many image generation tools that have emerged since the release of OpenAI’s ChatGPT-3.5 in November 2022. Invoke CEO Kent Keirsey emphasizes that their solution is specifically tailored for the game industry, focusing on ethical technology adoption through artist-first tools, safety and security commitments, and low entry barriers.
Invoke has already established partnerships with multiple triple-A studios, showcasing their tech’s capabilities at an enterprise scale. Keirsey shared insights at Devcom in Cologne, Germany, ahead of Gamescom, shedding light on the intersection of AI and games through a presentation.
Below is an edited transcript of the interview:
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Disclosure: Devcom sponsored travel to Cologne, where two panels were moderated.
GamesBeat: Tell us more about your current projects.
Kent Keirsey: Invoke specializes in generative AI for game development in the image generation domain. The focus ranges from concept art to marketing assets, covering the entire image creation process. Our key emphasis lies on controllability and customization, enabling artists to contribute their artistic touch while leveraging AI to enhance their creations, rather than replacing them entirely. We are actively working with major publishers in deploying our solution and are exploring further developments to manage IP within the tool.
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