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Gamefam announced in August that Sonic Speed Simulator, a branded Sega game built for Roblox, surpassed a billion lifetime visits.
Created in collaboration with Sega, the online multiplayer game lets users play as Sonic and friends in lovingly recreated maps from the franchise, collecting Sonic-themed items for their avatars. It targets Gen Z and Gen Alpha players who may not have the same nostalgic connection to Sonic.
Gamefam specializes in creating content for the Roblox audience, catering to kids and adults alike, and helping brands connect with a new audience. CEO Joe Ferencz shared insights on this approach.
Out of the nearly 110 Roblox games with over 1 billion visits, Sonic Speed Simulator stands out as the only branded game, maintaining its position as the top licensed/branded game in Roblox history. Gamefam’s success in delivering engaging branded content sets it apart in the industry.
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