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Joost Van Dreunen has made a career out of helping people understand the game industry. In his day job, he teaches gaming strategy at New York University’s Stern School of Business.
He is also the author of the 2020 business book, One Up: Creativity, Competition, and the Global Business of Video Games. Van Dreunen was also the founder of Superdata, a game industry research company that tracked the virtual reality segment and was sold to Nielsen in 2018.
Van Dreunen has been a big fan of using data to analyze gaming. Recent industry events, such as Microsoft’s acquisition of Activision Blizzard for $68.7 billion and subsequent layoffs, along with Apple’s push into spatial computing and Disney’s investment into Epic Games, indicate significant transformations in the interactive entertainment industry for 2024.
During events like SXSW and the Game Developers Conference, Van Dreunen has shared insights from his latest data and has announced the launch of Aldora, which focuses on the transition from games as a service to games as a platform. He also publishes the weekly newsletter SuperJoost Playlist.
Van Dreunen discusses his upcoming projects, including writing a second book that explores the transition from service to games as a platform. He emphasizes the need for games companies to expand their offerings and engage with brands and advertisers to create unique experiences for users.
Reflecting on recent layoffs in the game industry and the rise of non-traditional players like Apple and Epic Games, Van Dreunen highlights the growing need for cooperation between game companies, brands, and advertisers. He sees the current landscape as a watershed moment for the industry to innovate and evolve.
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Joost Van Dreunen: Van Dreunen discusses his ongoing projects, including writing a second book focusing on the transition from service to games as a platform. He emphasizes the importance of innovation and adaptation in the gaming industry, particularly as platforms dominate the top companies in the market.
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