Get ready for the week ahead with our roundup of the latest news shaping the mobile industry.
To kickstart your week in mobile gaming, we’ve gathered the most significant stories from the past week that you need to be aware of.
1) Call of Duty Warzone: Mobile hits the ground running with 50 million players
The highly anticipated Call of Duty Warzone: Mobile launched on March 21st with a staggering 50 million pre-registrations, making it the biggest mobile game release of the year so far. The global launch, 18 months in the making, allows up to 120 players to battle it out in epic battle royales and classic game modes.
2) Epic Games Store set to arrive on mobile platforms by end of 2024
During Epic Games’ State of Unreal event at GDC, the company revealed plans to bring the Epic Games Store to Android and iOS by the end of 2024. The store aims to be the first games-focused multiplatform marketplace, offering new self-publishing tools designed specifically for mobile developers. With a generous 88/12 revenue split and the ability for games to use their own payment providers, this move is set to shake up the app store landscape.
3) Turkish game studios enjoy tax incentives as government backs the industry
At Pocket Gamer Connects San Francisco, Games from Turkiye’s Tugbek Olek discussed how Turkish game studios benefit from tax incentives, including exemption from taxes on earnings and income for developers and designers. Investments in gaming also come tax-free, making Turkey an attractive destination for game development.
4) Mattel’s digital gaming expansion focuses on mobile gaming
Following a series of gaming announcements, Mattel’s global head of digital gaming, Mike DeLaet, emphasized the company’s commitment to mobile gaming. Leveraging popular franchises, Mattel aims to engage directly with fans and offer immersive gaming experiences. The partnership with Rollic, especially after the success of the Barbie movie, highlights the appeal of entering beloved universes through gaming.
5) Sensor Tower acquires rival data.ai to create a powerhouse in mobile market intelligence
Market intelligence firm Sensor Tower has acquired data.ai, consolidating two major players in the mobile insights industry. This acquisition promises a comprehensive service for companies seeking mobile data analytics, with Sensor Tower CEO Oliver Yeh calling it a significant milestone for market intelligence.
