- Check out the top five trending stories on our site right now
Start your week off right with a quick summary of the latest news impacting the mobile industry.
Get yourself ready for another exciting week in mobile gaming by catching up on the biggest stories from the past week.
1) Apple’s 30% fee now applies to Instagram and Facebook ads worldwide
Apple has expanded its 30% fee policy to include advertising costs on iOS devices, affecting advertisers running ads on Facebook and Instagram. To avoid this fee, Meta recommends using browsers instead of apps to purchase ads.
2) Supercell’s Squad Busters achieves $24m net revenue in first month
Supercell’s Squad Busters has raked in $24 million in net revenue and 40 million downloads in its first 30 days, with the US leading in consumer spending and downloads.
3) Apple rejects Epic’s App Store submission
Apple initially rejected Epic Games’ submission for Fortnite and the Epic Games Store. However, after Epic raised concerns with the European Commission, Apple reversed its decision and accepted the application.
4) Pokémon Go reaches $7.9 billion in lifetime gross revenue
Niantic’s Pokémon Go has generated $7.9 billion in revenue over its eight-year lifespan, averaging close to $1 billion per year since 2016.
5) Rumor: Apple delays plans for East Coast campus by four years
Apple has reportedly postponed its plans for a new hub at Research Triangle Park, potentially delaying the creation of 2,700 new jobs by four years. Despite the setback, the project has not been completely abandoned.
