During Mobile World Congress 2024, Human Mobile Devices (HMD), the manufacturer of Nokia-branded phones, unveiled their plans to create affordable, visually appealing, desirable, and repairable phones. The reveal of the new HMD logo, along with teaser images of upcoming phone designs, generated significant excitement among consumers.
The promotional materials featured phones in vibrant colors like yellow, green, and pink, reminiscent of the popular Lumia-Windows Phone era. The sleek designs, flat edges, and ergonomic rounded sides hinted at a promising future for HMD phones, prompting more anticipation than some high-end flagships set to debut in 2024.
After a lackluster year in 2023 with generic smartphone designs dominating the market, the prospect of HMD’s colorful and innovative approach to phone design was a breath of fresh air for consumers tired of monotonous, expensive devices.
Why, HMD? Just why?
However, recent leaks of alleged renders for HMD’s upcoming phones, Pulse and Pulse Pro, paint a different picture. The designs seem to borrow heavily from budget offerings by brands like Realme and Motorola, lacking the innovative flair that was hoped for.
The Pulse comes in gradient lilac and light blue shades, while the Pulse Pro opts for more conventional dark blue and black colors. The camera design and overall aesthetics appear generic and fail to stand out in a crowded market.
While the leaked images are not final, it raises concerns about HMD’s promise of delivering affordable and attractive phones. The specifications for Pulse and Pulse Pro, including display sizes, camera configurations, and battery capacities, are underwhelming compared to competitors.
Despite the initial excitement generated by HMD’s marketing materials, the reality of the leaked renders may disappoint consumers expecting a more distinctive design. The road ahead for HMD in the competitive smartphone market remains challenging.
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