Despite the Vision Pro’s impressive hardware capabilities, questions remain about why someone would spend $3,500 on it. The answer ultimately lies in the content. Currently, computing is the standout feature of the platform, appealing to enterprise customers and paving the way for more affordable subsequent models as scaling occurs.
The platform play also allows Apple to crowdsource functionality, tapping into a wealth of outsider perspectives to bring innovative thinking to the device. In the lead-up to the Vision Pro’s release, the question of whether Apple could attract key developers was open, but the launch with 600 optimized apps was a strong showing for a first-gen device in a category with a rocky track record.
The Vision Pro is best used with intentionality, especially for fitness and mindfulness. Apps like Apple Fitness+ Pilates and games like Synth Riders provide users with immersive and engaging experiences. Additionally, the device offers potential for science and entertainment applications, such as dinosaur experiences, ocean exploration, and space exploration.
Furthermore, the enterprise market presents significant opportunities for the Vision Pro, with a focus on productivity and training. Apps like Microsoft Word and JigSpace offer solutions for word processing and AR demonstrations, catering to the needs of businesses.
As the Vision Pro continues to evolve, the development of a diverse range of content and applications will be essential to its success in the consumer and enterprise markets.
