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Green Man Gaming started its journey 14 years ago as an e-commerce site based in the United Kingdom. Initially working with companies like Steam, Green Man Gaming sold in-game keys at retail and discounted prices which could be redeemed by customers on gaming platforms.
Today, Green Man Gaming operates in 195 countries, partnering directly with 2,500 game publishers globally. The platform accepts payments in 28 currencies and supports 140 payment systems. In 2012, the company expanded through the acquisition of Playfire, a community-oriented support platform. By 2015, Green Man Gaming ventured into publishing indie titles, establishing itself as a significant player in the marketplace.
Recently, I had a chance to sit down with Paul Sulyok, CEO of Green Man Gaming, for an interview at the Game Developers Conference.
Here is an edited transcript of our conversation.
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GamesBeat: Can you give us a primer on Green Man Gaming?
Paul Sulyok: Green Man Gaming operates as an e-commerce platform, facilitating the sale of digital games from 19 different platforms to customers across 195 countries. Supporting 28 currencies and 140 payment systems, we directly collaborate with approximately 2,500 publishers. Our journey began with humble origins and has evolved over 14 years, gradually expanding our services.
In 2012, we acquired Playfile, enriching our support capabilities. By 2015 and 2016, we broadened our scope to include indie title publishing, adopting a modular approach. This expansion encompasses publishing, funding initiatives, distribution, and marketing services. Noteworthy partnerships include Victura, Ten Chambers, and Ready or Not, amplifying our presence in the gaming ecosystem.
GamesBeat: Despite challenges faced by the industry, what are your thoughts on the future?
Sulyok: The video games industry, like any other, experiences fluctuations. While economic shifts impact many, fostering a supportive ecosystem is essential. The industry’s structure, akin to a forest braving a storm, showcases resilience. Amidst changes, we witness new studios, propelled by creativity and resilience, emerging as the industry’s next driving force.
Embracing technological advancements like AI, games continue to evolve, promising more engaging experiences. The future holds promise, with inspirations driving emerging talents to innovate further, maintaining the industry’s vibrancy.
GamesBeat: What role does Green Man Gaming see amidst industry transformations?
Sulyok: Green Man Gaming uniquely positioned itself by leveraging its e-commerce roots to venture into publishing and distribution. Our diversified revenue streams grant us stability in the face of industry headwinds. By prioritizing customer insights, we tailor our offerings to resonate with target audiences, facilitating studio breakthroughs in a competitive market.
