According to Jon Peddie Research, the PC graphics card market saw significant growth in the fourth quarter of 2023. Shipments increased by 6% to reach 76.2 million units, marking a remarkable 24% year-over-year increase, the highest in over 25 years.
Projections suggest a continued upward trend, with an expected 3.6% annual growth rate from 2024 to 2026, possibly leading to a total installed base of 5 billion units by the end of 2026, with discrete GPUs making up 30% of the market.
Total GPU shipments experienced a robust 20% year-over-year growth, with desktop graphics cards (AIBs) declining by -1%, while notebook GPUs surged by 32%. Market share fluctuations showed declines for AMD and Nvidia but significant gains for Intel. Overall, GPU shipments increased by 5.9%, driven primarily by Intel’s impressive 10.5% growth.
Dr. Jon Peddie remarked, “The fourth quarter is a bit of a bellwether for the following year, and this quarter it was up, suggesting 2024 will be a strong year for the PC.” He also cautioned about over-optimism regarding AI PC adoption.
Furthermore, there was a noticeable shift in CPU preferences, with notebook CPUs dominating 69% of shipments compared to desktop CPUs’ 31%. This trend contributed to a 5.9% increase in the PC GPU and CPU segment, surpassing the 10-year average.
Other highlights include a 6.8% rise in desktop graphics add-in boards and a strong 9.0% quarter-to-quarter growth in the overall PC CPU market. The laptop segment saw new offerings from AMD and Intel, while Nvidia expanded its discrete GPU options, focusing on high-performance AI GPUs and entry-level Ada lineup offerings.
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