- Mariusz ‘The Insights Guy’ Gąsiewski shares insights on the latest trends in geos, genres, and growth opportunities
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Operating blindly in business will lead to bankruptcy. However, with the right data, you’ll always have clarity.
This week on the PocketGamer.biz podcast, we have Mariusz Gąsiewski, the CEE mobile gaming and apps lead at Google, known as “The Insights Guy.” He translates numbers into actionable insights that help game developers navigate the latest trends in the industry.
In this episode, Mariusz sheds light on the evolving geos, genres, and growth opportunities, providing valuable advice on enhancing user retention and reducing marketing expenses.
Listen. Learn. Enjoy.
Key Points Discussed:
00:00 – Introduction
01:18 – Managing limited time effectively
03:13 – Trends in top-performing genres
08:58 – Customized strategies for success
11:57 – High-growth geos
13:57 – Targeting new demographics
18:57 – Profitable geos with low costs
24:59 – Strategies to combat revenue decline
28:43 – Growth prospects: PC/console vs. mobile
37:46 – Q&A on favorite games
To stay updated with the latest episodes of the PocketGamer.biz Podcast every week, subscribe on your preferred platforms, watch us on YouTube, listen on Spotify, or access previous episodes on our podcast page.
If you enjoyed this interview, explore insights from industry experts at one of our upcoming events. Check out details of our upcoming events here.
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