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In the first half of 2024, the global mobile gaming market experienced a modest recovery, with a year-on-year revenue growth of 4.7 percent. Faced with a challenging global environment and increasing competition, mobile game companies worldwide have adopted more strategic approaches. They are prioritising high-quality products and long-term operations while exploring new growth opportunities in low-cost, quick-return segments.
To support global mobile game companies, SocialPeta has partnered with Tenjin to produce the report, “Insights into Global Mobile Game Marketing & Ad Spend Trends for H1 2024.” This report offers a comprehensive analysis of the global mobile gaming market’s performance in the first half of 2024, featuring insights from industry experts at AdQuantum, App Masters, Gamelight, AppSamurai, AppTweak, Gamee Studio, GameGeek, Niko Partners, Gamesforum, Appvertiser, Geeklab, UGC Ninja, and Mobidictum.
Key Takeaways:
- Global Market Trends: Despite a decline in downloads, overall revenue has grown, signaling a market recovery.
- Popular Game Genres and Regions: Different genres are excelling in various regions, with strategy and hyper-casual games leading the way.
- Ad Spend Distribution: iOS accounted for 40 percent of ad spend, while Android held a 60 percent share in H1 2024.
- Mini-Games and AIGC: Mini-games are becoming a popular segment for Chinese developers, with AIGC widely used in RPGs and strategy games.
Steady Increase in Global Mobile Game Revenue, with Decreased Marketing Competition
The global mobile game market’s recovery has become increasingly apparent based on the performance in the first half of 2024. By year-end, it’s expected that the decline in global mobile game downloads will slow compared to the first half, while revenue continues to grow steadily.
As for ad networks, Google Ads, AppLovin, and Mintegral are all featured in the rankings, though their positions vary. On iOS, AppLovin ranks first and Google Ads second, while on Android, the order is reversed.
Download your copy today and stay ahead in the ever-evolving mobile gaming landscape.
