Esports organization GIANTX has recently made headlines with the announcement of their acquisition of the League of Legends AI coaching start-up iTero Gaming.
Image Credit: GIANTX
GIANTX’s Exciting Acquisition of iTero Gaming
This strategic acquisition will allow GIANTX to utilize AI-driven performance coaching in League of Legends, benefitting fans and gamers globally.
As part of the deal, Jack Joseph Williams, the founder of iTero Gaming, has joined GIANTX as the Head of Gaming Technology. While specific financial details were not disclosed, GIANTX confirmed that the acquisition is a multi-million dollar deal.
“I’m thrilled to be part of the GIANTX team. EXCEL ESPORTS has been a team I’ve admired for years, and I believe that data and AI can revolutionize the esports industry,” said Williams.
“We’re delighted to announce our acquisition of iTero Gaming to enhance player performance to new levels!” exclaimed Tim Reichert, Co-CEO of GIANTX. “This move underscores our commitment to innovation and excellence in esports, empowering players worldwide to reach their competitive peak.”
Enhancing Player Performance with AI Technology
iTero Gaming, launched in September 2022, quickly gained popularity among League of Legends players for its effectiveness in helping them improve their gameplay. With over 250,000 downloads, the startup offers valuable insights and tips on various aspects of the game to enhance player performance.
As an AI tool, iTero Gaming not only helps players improve mechanics but also educates them on broader game strategies, such as team composition synergy in different situations.
GIANTX, the result of the merger between UK-based EXCEL ESPORTS and Spanish team Giants Gaming, competes in prestigious leagues like LEC and VCT EMEA League, as well as the Spanish ERL with GIANTX Pride.
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