GameCentric, an Indian gaming platform, recently secured $1.5 million (AED 6 million) in funding from angel investor Bilal Merchant based in Dubai. The platform, which went live in December 2023, plans to utilize the capital to triple its user base across the MENA region. By 2026, the region is projected to have 88 million gamers.
GameCentric aspires to “transform the industry” and intends to adopt new technologies to remain competitive. The platform also aims to introduce new offerings for brands, game publishers, and players, endeavoring to become a digitally native platform and incorporate digital asset features including cryptocurrencies by 2025.
CEO of GameCentric, Saad Khan, stated, “Our aspiration is not just to be a gaming platform but a cultural phenomenon transcending borders. Collaboration with industry leaders, community-driven programs, and an unwavering commitment to provide the best user experience drives all of our future initiatives.”
Strategic partnerships
As part of its launch strategy to deliver an exceptional gaming experience, GameCentric has partnered with KSA’s POWReSports to boost its gamer acquisition strategy and support the expansion of its ecosystem across the regional gaming scene.
Bilal Merchant, an investor, expressed his admiration for GameCentric’s visionary approach. “Their innovative approach positions them as disruptors in the gaming landscape, poised to create a distinctive and rewarding experience for players worldwide.”
GameCentric has also garnered support from LIV, one of UAE’s largest digital banks powered by Emirates NBD. Future initiatives will involve partnerships with well-known game publishers and the creation of community-driven programs aimed at enhancing engagement on the platform.
