Football wins two months in a row as Madden sweeps August sales | Circana

In August, Madden NFL 25 emerged as the best-selling game, continuing EA’s football title streak from July. However, the month saw a decline in video game hardware sales, as reported by industry tracker Circana.

According to Mat Piscatella, Circana’s executive producer for games, hardware sales plummeted by 36% year-over-year in August. All current generation console platforms observed a decline, with Switch experiencing the sharpest decrease at 41%.

Piscatella highlighted a downturn in accessory spending, attributing it to a 10% decrease in Gamepad sales. Despite a 1% YoY increase in overall spending for the year, hardware sales continue to decline by 28% year-over-year. The industry anticipates potential rejuvenation with the introduction of the PlayStation 5 Pro.

Circana August 2024: Top 20 best-selling games in the U.S.

Madden NFL 25’s dominance in August marks its 25th consecutive year as a top release. Noteworthy is the EA Sports MVP Bundle, featuring both Madden NFL 25 and EA Sports College Football 25. Madden’s popularity also extended to platform-specific sales and gameplay statistics.

During EA’s Investor Day, CEO Andrew Wilson aimed to reach over 1 billion global audience by 2029. EA Sports president Cam Webber emphasized the diverse experience offered by titles like Madden to cater to a growing fanbase.

Where are the rest of August’s releases?

Circana August 2024: 20 best-selling games of 2024 so far

The latest Madden release maintained its strong sales performance, securing a spot among the year’s bestsellers. Its continued success reflects the brand’s enduring popularity. The gaming landscape remains stable, with familiar titles maintaining positions on the list.