Riot Games has recently announced adjustments to the prices of its virtual currency, causing disappointment among fans. The in-game currencies for popular titles like League of Legends, Teamfight Tactics, Legends of Runeterra, VALORANT, and League of Legends: Wild Rift are set to increase by 4% to 76% starting September 18. This decision has been made to address issues related to region-based pricing and exploitation by third-party sellers.
Image Credits: Riot Games
Fans Disappointed with Price Hike, Riot Games Provides Explanation
Many fans expressed their disappointment with the price increase, especially in regions like Asia-Pacific, OCE, and Europe, where the impact is significant. Ukraine, in particular, will see a substantial price hike ranging from 64% to 76% across different games.
Riot Games justified this adjustment by pointing out that Ukraine had been a target for out-of-market purchases due to lower pricing. The company aims to reduce exploitation and maintain fairness by standardizing currency values across regions.
Third-party sellers often offer discounted in-game currency through platforms like Discord and Facebook, exploiting pricing differences between regions. This practice affects players from developing countries like the Philippines, Vietnam, and Malaysia, where the increased prices may limit their ability to make in-game purchases.
“Our hope is that by balancing currency values more consistently across regions, we can reduce the opportunities for exploitation and maintain fairness for everyone,” Riot reassured fans.
Despite the backlash from fans, Riot Games insists that these changes are necessary. As a gesture of goodwill, the company is offering a bonus reward on all virtual currency purchases made before the price adjustments take effect. Players are encouraged to take advantage of this bonus by topping up their accounts in advance.
