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Fandom revealed that some people are transitioning away from traditional entertainment consumption, such as watching movies and TV shows, in favor of gaming.
The Fandom Inside Entertainment report said people are transitioning away from traditional entertainment consumption, such as watching movies and TV shows, in favor of activities like gaming, social media engagement, reading, and hobbies.
The report highlighted that 67% of fans are spending the same or more time consuming content or playing video games, with 33% shifting their behavior to spend less time on cable or in theaters, and opting for gaming as their top choice (59%).
The study utilized first-party data from Fandom’s platform and a global survey of entertainment and gaming fans to explore the connection between gaming and traditional entertainment mediums.
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Stephanie Fried, CMO of Fandom, stated, “Every industry analysis refers to the battle for fans’ attention across entertainment and gaming, but we’ve found that it’s not an either-or scenario. In fact, combined, entertainment and gaming experiences strengthen fan connection and deliver incremental engagement.”
The Rise of the “Switchers”
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