Facebook is unveiling a new full-screen video player on Wednesday, offering a consistent design and experience across all video lengths, from short-form Reels to long-form videos and Live content. The upgraded player, initially launching in the U.S. and Canada, aims to enhance the video viewing and sharing experience. Its default vertical mode showcases the most relevant videos next, regardless of length.
This change could impact creators and advertisers by influencing factors like watch time, views, and reach. For Facebook, increased video consumption could boost onsite time, ad views, clicks, and competitiveness against platforms like YouTube and TikTok, as it broadens recommendation options.
Image Credits: Meta
Improved recommendations will appear on the Facebook Feed and Video tab, with increased Reels content to cater to the demand for short-form videos. The player features new controls like full-screen and skip options for horizontal videos, enhancing user experience.
Image Credits: Meta
Vertical mode is emphasized, but users can switch to full-screen for horizontal videos. Facebook’s decision aligns with the trend of mobile-centric video consumption.
The expanded player will launch on iOS and Android devices in the U.S. and Canada first, followed by a global rollout. The enhanced video experience could appeal to a younger audience.
Image Credits: Meta
Despite a decline in Gen Z popularity, Facebook’s Marketplace is attracting young users. The platform’s improved features, like video, aim to re-engage a younger demographic.
Recent reports suggest a resurgence of interest in Facebook among Gen Z, with a notable increase in activities like the “poke” feature. The video player update coincides with potential changes in U.S. social media landscape due to legislative discussions around TikTok.
