In 2013, Mosa Meat debuted the world’s first lab-grown hamburger, costing over $300,000. Today, there are about 200 startups worldwide aiming to revolutionize the food supply by growing meat from cells. Despite challenges, the industry is striving to produce 30 million pounds of cultivated meat annually.
However, the road to success is challenging. In 2024, several startups have scaled back or closed due to financial difficulties. Paul Shapiro, CEO of Better Meat, cautions that widespread availability of cultivated meat in big box stores or fast-food chains is currently unrealistic due to funding and logistical challenges.
The industry faces significant barriers, including high costs, slow progress, and regulatory approvals. Many companies have struggled to secure funds, resulting in closures. Government involvement in funding may be a way forward, as seen in initiatives by Singapore and Israel.
Government Funding and Rescuing the Industry
With investment into cultivated meat declining, venture capitalists are wary of high upfront costs and uncertain profitability. However, some companies are exploring leasing equipment and outsourcing production as a cost-effective solution. Government funding, like Singapore’s $230 million commitment, could boost industry growth.
Overcoming Massive Engineering Hurdles
Companies are striving to scale up meat production while reducing costs and maintaining quality. Engineering advancements in bioreactor technology and cell growth medium are crucial. While regulatory approvals are a challenge, companies like Eat Just and Upside Foods are making progress.
Addressing Costly Cell Food
The expensive cell growth medium poses a challenge for cultivated meat producers. Innovations in nutrient formulations and cell feeding techniques, like those by Wildtype, are key to improving efficiency and reducing production costs.
Navigating Regulatory Policies
Founders stress the importance of regulatory compliance to build consumer trust. However, lack of clear policies delays product launches. Education, transparency, and collaboration with regulators are essential to overcome this hurdle.
Shifting Public Perception
Consumer acceptance remains a challenge due to misconceptions about lab-grown meat. Education, transparency, and product innovation are key to changing public perception. Companies like Eat Just are adapting their approach to gradually introduce cultivated meat to consumers.
