During the ongoing tournament, the Esports World Cup Foundation has announced new partnerships with three prominent brands: Logitech G, Secretlab, and Heinz.
Image credit: Esports World Cup Foundation
Exciting Collaborations: Esports World Cup x Logitech G, Secretlab, and Heinz
Heinz, Logitech G, and Secretlab will bring activations, competitions, giveaways, and their unique booths to the event. Heinz will offer samples to visitors and surprise them with a yet-to-be-revealed ‘game changer.’
Logitech G will showcase its PRO SERIES gaming gear, highlighting keyboards, mice, and headsets. Secretlab is set to be the official gaming chair partner and introduce an exclusive TITAN Evo Esports World Cup 2024 edition chair, with more details to come.
“We’re delighted to welcome Heinz, Logitech G, and Secretlab as official Event Suppliers of the Esports World Cup,” said Mohammed Al Nimer, Sales Director of Esports World Cup Foundation. “These brands have shown dedication to gamers and are passionate about advancing esports. Our collaboration at the EWC connects them with global gaming communities eager to engage with their products.”
Growing Portfolio of Partners
These brands join a growing list of partners for the EWC, which includes Amazon, Mentos, Adidas, TikTok, Pepsi, Unilever, HONOR, and others.
The Esports World Cup in Riyadh, Saudi Arabia features 22 tournaments across 21 game titles with a combined prize pool of $60m. Despite its size and notable partners, the event has faced criticism due to the involvement of the Saudi Arabian government, known for human rights violations.
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