ESL FACEIT Group has officially announced the extension of their partnership with logistics company DHL for their esports tournaments. The partnership will see DHL continue as the official logistics partner for ESL FACEIT Group events, with their brand integrated into ESL broadcasts through sponsoring the MVP award segment. This extended partnership will also see DHL’s presence in the Snapdragon Pro series, the world’s largest mobile esports competition featuring games like Mobile Legends, COD Mobile, Brawl Stars, and Free Fire.
In addition to supporting DreamHack gaming festivals worldwide, DHL will also manage the logistics of staging and broadcasting technologies for these events. This partnership extension marks the sixth consecutive year of collaboration between ESL FACEIT Group and DHL, with DHL also leveraging the opportunity for recruitment campaigns and employer branding within the esports community.
Rodrigo Samwell, Chief Commercial Officer at ESL FACEIT Group, expressed excitement about the partnership, stating that DHL has become a beloved brand among gaming fans. The partnership has seen immense support from the esports community, with fans chanting ‘DHL’ at live events and thousands of job applications at the company since 2022.
With this announcement, ESL FACEIT Group continues to expand its portfolio of partners, having recently collaborated with global brands like Unilever, Logitech, and the Esports World Cup. The partnership extension with DHL further solidifies ESL FACEIT Group’s commitment to delivering top-tier esports events supported by leading industry partners.
