- The second season of NFL Tuesday Night Gaming achieved over 111 million impressions across platforms, marking a 53% increase from the previous year
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Enthusiast Gaming, a leading video games and media company, has renewed its partnership with the National Football League (NFL) for a third season of the popular video game TV series NFL Tuesday Night Gaming.
The series experienced significant growth in its second season, garnering over 111 million impressions across platforms, a 53% increase from the previous year.
In addition, the number of media sponsors doubled to over 24, with the inclusion of custom immersive content experiences such as Netflix’s ‘One Piece’ Fortnite map and a Lego Technic-themed episode on NFL Family Game Night featuring live builders and gaming creators.
Uniting Leaders
Chairman and interim CEO of Enthusiast Gaming, Adrian Montgomery, expressed, “The sports and gaming communities have become increasingly intertwined since the premiere of NFL TNG two years ago.”
He continued, “Our collaboration with the NFL exemplifies how two industry leaders can come together to create engaging user experiences in a safe environment. We are excited to continue this partnership with the NFL for another successful season.”
Montgomery concluded, “Having a forward-thinking partner like the NFL opens up vast opportunities to enhance the fan experience and improve operational efficiency.”
A special episode of the NFL Tuesday Night Gaming’s third season, which aired on Tuesday, July 23rd 2024, highlighted content from the NFL Flag Championships presented by Toyota.
