NetEase Games has announced that its multiplayer mobile party game Eggy Party now boasts over 100 million user-generated maps.
During a session at the GDC 2024 conference titled “Keep It Simple, Make It Fun: Creative Thinking With User-Generated Content,” producer and general manager of Eggy Studio Kwan Cheng and brand marketing manager for Eggy Party in North America, Tony Liu, discussed the game’s library of over 100 million maps created by users.
Cheng and Liu highlighted the success of user-generated content in the game, attributing the creation of the 100 million maps to the user-friendly editor and tools like Egg Code and AIGC, an AI-powered algorithm that provides recommendations tailored to player preferences, making content creation easier.
They also mentioned that 60% of players actively engage in creating content, incentivized by the game’s rewards program.
Infinite possibilities of the Eggyverse
“With more than 100 million high-quality UGC maps in Eggy Party, global players have been very active to immerse themselves in the infinite possibilities of the Eggyverse,” said Matt Liu, head of NetEase Games overseas publishing. “We appreciate our fans’ amazing work and enthusiasm, and we are eager to welcome more players to join us on Eggy Party’s fantastic journey!”
Following an early access phase last year, Eggy Party was officially launched in early 2024 and is Tencent’s version of the popular Stumble Guys concept, inspired by the hit Fall Guys game on consoles and PCs.
Similar to its predecessors, Eggy Party offers a whimsical and chaotic multiplayer experience where players navigate obstacle courses and compete in challenges. The game currently has more than 40 million daily active users in China as of February 9, 2024.
In its recent Q4 financial report, NetEase reported a gross profit of ¥16.8 billion ($2.4 billion), representing a 27% increase year-on-year. The gaming division also saw a 9.6% year-on-year rise in profits to ¥20.9 billion ($2.9 billion) during the quarter.
