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Disney is investing $1.5 billion for an equity stake in Fortnite and Unreal Engine maker Epic Games as part of a broader partnership to create a new Disney gaming universe.
The companies plan to create an expansive and open games and entertainment universe. The new universe will offer a multitude of opportunities for consumers to play, watch, shop, and engage with content, characters, and stories from Disney, Pixar, Marvel, Star Wars, Avatar, and more, in addition to being a world-class games experience and interoperating with Fortnite.
The $1.5 billion transaction is subject to customary closing conditions, including regulatory approvals.
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Disney and Epic Games have engaged in a new relationship that will bring together Disney’s beloved brands and franchises with the hugely popular Fortnite in a transformational new games and entertainment universe. The collaboration will be built using Epic Games’ industry-leading technology and Fortnite’s open ecosystem, and it will allow Disney to reach consumers in new and innovative ways.
Players, gamers, and fans will be able to create their own stories and experiences, in line with Disney’s unmistakable style, powered by Epic Games’ Unreal Engine technology. This initiative will enable Disney to bring its collection of stories and experiences from across the company to a broad audience in groundbreaking ways.
This partnership seeks to capitalize on the growing and evolving digital world of gaming, aiming to move safely and seamlessly between the worlds loved by over 3 billion video game players worldwide. This advancement will be achieved utilizing Unreal Engine, which is already being used across Disney’s portfolio and the development of hit games and cinematic projects.
Exploring the Metaverse
With Epic Games being one of the primary supporters of the metaverse, this new relationship is poised to create a Disney universe that can connect to Fortnite as a separate entity. Disney’s past involvement in the metaverse suggests a continued commitment to unifying its properties in this way.
Trending towards user-generated experiences, this venture will open up a multitude of opportunities for fans to express their fandom in an all-new content-rich environment, staying true to Disney’s brand and heritage for storytelling.
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