- 09:30 How to Boost Revenue With Smart LiveOps Research
- 09:50 You Built it, but no one Comes: Why Your Players Hate your Web Store
- 10:10 Machine Learning: The New Era of Personalized Game Monetization
- 10:30 Unlocking Revenue Potential: Exploring Hybrid Monetization Strategies
- 11:00 HTML5 for Mobile Games
- 11:20 Game Discovery Platforms in 2024: Rewarded UA & Gamelight Effect
- 12:00 In This Privacy-First World, How Important are Ad Creatives?
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Explore the 21-track conference schedule for Pocket Gamer Connects Helsinki 2024, happening next week. With over 150 expert speakers, this event on October 1st and 2nd will cover the latest trends in the global games industry, particularly in Finland.
Don’t miss the chance to learn from industry leaders about monetization, growth strategies, and the mobile games industry landscape. Tickets are available now.
Register for the event at the Pocket Gamer Connects Helsinki website.
The Monetiser Track (sponsored by Elevatif)
Tuesday, October 1st
Learn about cutting-edge advertising formats, in-app purchases, and other monetization strategies in the Monetiser track. Stay ahead of trends in targeted advertising, IAP optimization, and innovative monetization models to maximize revenue streams.
Discover the keys to effective game monetization and ensuring long-term success in a dynamic industry.
09:30 – How to Boost Revenue With Smart LiveOps Research
Explore the success of new game launches, the importance of LiveOps, and tips for analyzing and implementing successful LiveOps strategies.
09:50 – You Built it, but no one Comes: Why Your Players Hate your Web Store
Uncover why some web stores fail to attract users, and learn how to build and market a successful web store.
10:10 – Machine Learning: The New Era of Personalized Game Monetization
10:30 – Unlocking Revenue Potential: Exploring Hybrid Monetization Strategies
- Ezgi Dogan, freelance consultant
- Nick Murray, F2P design and product consultant
- Tadhg Kelly, game design consultant
- Patrick McSteen, monetization VP at Kuuhubb
- Kseniia Maiboroda, CEO at Elevatix
Discuss the benefits of in-app purchases, ads, and hybrid models for game monetization.
11:00 – HTML5 for Mobile Games
Learn how HTML5 can support mobile games in user acquisition post-IDFA, and explore relevant technologies and platforms.
11:20 – Game Discovery Platforms in 2024: Rewarded UA & Gamelight Effect
12:00 – In This Privacy-First World, How Important are Ad Creatives?
- Claire Rozain, founder of Youthwave Games
- Antti Paikkala, head of marketing at Small Giant Games
- Anna Zdorenko, founder & CEO of INCYMO.AI
- Peggy Anne Salz, lead analyst at Mobile Groove
Join industry experts to learn about best practices in ad creative production and strategies to drive installs in a post-ATT landscape.
