Cowboy is widely recognized for its stylish electric bikes that are commonly seen in major European cities. These bikes are often ridden by young adults commuting to work with their laptops in tow.
Introducing the latest addition to their lineup, the Cowboy Cross. This all-road model is designed for comfort and long journeys.
Recently, I had the chance to check out the new Cowboy Cross and take it for a test ride. The bike features the signature Cowboy design elements such as the pill-shaped front light, angular frame, and soft matte color palette.
Emphasizing a fully integrated design for minimal maintenance, Cowboy has incorporated carbon fiber belts and hidden braking cables, with no physical gears. The most notable update on the Cowboy Cross is the set of custom-designed tires on slightly smaller 26.5-inch wheels.
Equipped with a front fork suspension and a seat post suspension for off-road terrain, the Cowboy Cross offers adjustable suspensions for a customized riding experience. Additionally, the bike is available in step-over and step-through variants, in three colors – light grey, dark grey, and green.
The battery capacity has been increased by 50%, providing a range of 60 to 120km on a single charge. To ensure long-term functionality, Cowboy is launching a new diagnostic tool called “Check My Bike” alongside the Cowboy Cross.
Image Credits: Romain Dillet / TechCrunch
Cowboy’s mobile app complements the electric bike experience by offering smart features like light control, mode selection, and navigation assistance. The app also includes gamified challenges to enhance the riding experience.
Diverse Models for Varied Needs
While Cowboy primarily serves customers in Belgium, Germany, France, the Netherlands, and the U.K., the brand is expanding its product range to cater to different preferences and requirements.
Following the bankruptcy of its main competitor VanMoof, Cowboy faced challenges in the market but is now focused on growth and profitability, with a strong emphasis on customer satisfaction.
With a direct-to-consumer sales model and a 40% gross margin per bike, Cowboy is on track to achieve breakeven on an EBITDA basis this year and anticipates generating a net profit in the upcoming year.
Image Credits: Romain Dillet / TechCrunch
