Elevator pitch:
Mistplay is revolutionizing loyalty gaming to address the demands of the mobile gaming industry and act as a potent advertising platform for strong user engagement. With a roster of game publishers ranging from chart-toppers to fresh releases, Mistplay’s distinctive approach helps reach a broad audience of gamers.
Powered by our AI-based recommendation engine, users are seamlessly connected with games that align with their interests. They are further incentivized for their time and money invested in these games, thereby boosting lifetime value (LTV), retention, and ROI for game publishers.
Company Spotlight
Mistplay
Date Founded
2015
Business Type
Mobile Advertising Platform
Location
Montreal, Quebec
CEO
Jason Heller
Key Staff
- Luca Fiaschi, Chief Data & AI Officer
- Aaron Thandi, VP, Global Head of Commercial
- Nicholas Kerr, VP of Loyalty & Lifecycle
Number of Employees
200+
Contact Details
Website and Social Media Links
App Links
Main Areas Of Business:
- Mobile Advertising
- User Acquisition
- Mobile Gaming Loyalty
- Rewarded Engagement
Case study: Merge Gardens, Futureplay
By creating a win-win environment for gamers and advertisers through play-and-earn mechanics, Mistplay has significantly contributed to the ongoing success of mobile game publishers in tapping into loyalty-driven acquisition. Through AI-driven recommendations, liveops, and promotions, we have empowered publishers to actively enhance retention and in-app purchases (IAP).
Facing fierce competition in user acquisition, Futureplay Games, while partnering with Mistplay, witnessed a remarkable D7 ROAS increase of 23.7% for their title Merge Gardens. The game’s install volume also skyrocketed by 2.5x.
Case study: Love & Pies, Trailmix
Trailmix used Mistplay’s loyalty app as part of their media mix and achieved a 30% increase in game installs across their Android acquisition operations. The channel also showed a 33% lower eCPI and a 25% higher D1 retention compared to other paid channels.
Mistplay has consistently demonstrated strong performance, evident from being ranked in 2023 as one of the Top 5 Best media sources for Global ROI and Retention in the Singular ROI Index. Additionally, it secured more than 30 ranks in the 16th Edition of the Appsflyer Performance Index, including the #8 rank in gaming on Android globally.
Industry Insights
In October 2023, Mistplay unveiled its groundbreaking Mobile Gaming Loyalty Report, offering never-before-seen insights that quantify loyalty and provide actionable findings for publishers to adopt a loyalty-first strategy for enhancing LTV. The report identified RPG as the most loyal game genre, and revealed intriguing statistics from thousands of mobile gamers, such as the fact that 77% of spenders play between two to seven games per week.
When it comes to user acquisition, 72% of players emphasized the importance of seeing actual gameplay footage in ads when deciding to install a game. However, 37% admitted to completely ignoring in-game ads.
Loyalty remains a crucial factor for driving sustained growth in the evolving mobile industry, with Mistplay committed to providing the best mobile gaming experience for users worldwide.
