Startup studio super{set} celebrated a successful exit with the sale of marketing company Habu to LiveRamp for $200 million in January. Following this achievement, super{set} secured an additional $90 million in funding to further strengthen its focus on building enterprise startups.
Tom Chavez, founding managing partner of super{set}, emphasized that the studio remains dedicated to building data and AI-driven companies in the venture space. The strategy of developing “admittedly boring but bountiful products” has proven successful, leading to a total funding of $176 million.
Unlike traditional venture studios, super{set} stands out for being led by experienced builders with a track record of successful exits. Chavez and his partner Vivek Vaidya, who previously co-founded Krux and Rapt, have contributed their own earnings to the studio.
Super{set}’s focus on engineering AI applications sets it apart from other investors who primarily back foundational AI technologies. The studio provides entrepreneurs with the support and resources needed to develop innovative AI solutions without the hassle of securing funding independently.
Venture studio, super{set} style
Super{set} takes a unique approach in the venture studio space with a hands-on strategy and a selective process for pursuing ideas. The studio’s solution memo serves as a critical tool for assessing the viability of opportunities, underscoring its shift from an art to a science-based approach.
With a portfolio of 16 companies, super{set} maintains a focus on quality over quantity, engaging more deeply with a limited number of startups each year. The studio’s emphasis on identifying and nurturing talented co-founders sets it apart and ensures long-term success for its portfolio companies.
Super{set} provides ongoing support to co-founders, assisting with recruitment, marketing, sales, and fundraising during the early stages of company development. The studio’s recent move to a new space in San Francisco reflects its commitment to fostering innovation in the city’s thriving AI landscape.
