Holding the attention of players in the mobile gaming market is a difficult challenge due to the wide array of choices available. Events play a significant role in keeping content fresh for older players and attracting new ones, ultimately increasing overall player engagement and monetisation potential.
Oxana Fomina, founder of Gradient Universe, shares the powerful impact of a successful in-game event by exploring the story of how an event from Dice Dreams led to increased engagement and monetisation across various other gaming titles, such as Monopoly GO.
In March 2023, a pet-themed event introduced in Dice Dreams led to a 43% increase in the game’s revenue and a 15% growth in the average number of player sessions during its 34-day duration. This success inspired several gaming studios to implement similar events in their own games, resulting in increased revenue and player engagement. The performance of these events is highlighted in the table below, showcasing the percentage increase in revenue and event duration. The data demonstrates the notable success of Monopoly GO’s Baking Partners event, which set a record with a 67% revenue increase over six days.
The structure and components of these events are compared and analyzed, revealing interesting differences such as event structure, mini-games, and types of events. Additionally, the benefits of hosting such events are discussed, including boosting player engagement and monetisation.
Strategic changes and adaptations of these events led to remarkable success, with major shifts in event models and player engagement. For example, the transition to a cooperative event model in Monopoly GO attracted new users and increased player engagement through social interactions. Similarly, the Dragon Nest event in Royal Match during the Christmas holidays saw a 17.1% increase in revenue.
An in-depth analysis of the event audience, event currency acquisition, and rewards in games like Monopoly GO and Royal Match offers insights into the factors contributing to the success of an event in a game.
Overall, successful in-game events have proven to be instrumental in boosting player engagement, revenue, and community collaboration within the gaming environment.
Edited by Paige Cook
