Audiomob, the creators of audio ads for mobile games and apps, announced an exclusive partnership with mobile game publisher Voodoo.
It’s a significant development for Audiomob, given Voodoo’s status as an app and game publisher with over seven billion downloads. This collaboration underscores the growth potential in the mobile gaming industry by offering a non-intrusive advertising solution that enhances user experience while increasing developer revenues.
As part of the agreement, Voodoo has chosen Audiomob as the exclusive audio partner for the top 50% of its ad inventory. This strategic alliance aims to seamlessly integrate skippable and rewarded audio ads into Voodoo’s popular game titles, providing a more immersive gaming experience for players and effective advertising solutions for brands. With over $20 million in funding and a valuation of $100 million, Audiomob’s success is attributed to the effectiveness of its ad platform.
Wilfrid Obeng, cofounder of Audiomob, expressed enthusiasm about the partnership, stating, “We are thrilled to collaborate with Voodoo, a frontrunner in the mobile gaming industry. This exclusive deal enables us to introduce our cutting-edge audio ad technology to millions of players worldwide, enhancing their gaming journey while offering advertisers a powerful and engaging platform.”
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The collaboration between Audiomob and Voodoo marks a long-term exclusive arrangement to deliver audio ads within mobile games and apps. Audiomob will exclusively provide audio ads for the top 50% of Voodoo’s inventory, focusing on its most popular games.
By incorporating skippable and rewarded audio ads, Voodoo aims to offer players a choice to engage with ads without disrupting gameplay and earn in-game rewards. This approach prioritizes a seamless and enjoyable gaming experience for players.
Baptiste Durif, lead monetization manager at Voodoo, emphasized the benefits of the partnership, stating, “Our decision to partner exclusively with Audiomob reflects their global reach and the evolution of in-app audio advertising formats. With skippable and rewarded audio ads integration, we enhance the gaming experience for players while providing a valuable platform for advertisers to connect with our extensive player base.”
The integration of Audiomob’s audio ads is expected to drive engagement and revenue growth, elevating the player experience and setting a new standard in in-game advertising. This collaboration signifies a significant advancement in the industry, setting the stage for innovative advertising solutions, as acknowledged by Obeng.
Voodoo, founded in 2013 and boasting 800 employees and 150 million active users, is partnering with Audiomob across 46 of its games, showcasing the widespread adoption of audio ads in mobile gaming.
Audiomob’s journey began in 2020, focusing on creating a more user-friendly ad experience. By implementing audio ads in hypercasual games and conducting A/B testing against video ads, Audiomob demonstrated enhanced user retention and increased monetization potential.
Obeng highlighted the company’s growth and strategic partnerships with publishers like Voodoo, Tap Nation, and Lockwood Publishing, underscoring the industry’s shift towards effective and engaging ad formats.
Audiomob’s success lies in its focus on quality and user experience. By implementing skippable and rewarded ads, the company enhances user engagement without compromising on the gameplay experience.
Obeng discussed Audiomob’s unique approach, stating, “Our emphasis on user qualification sets us apart in the market, allowing us to command superior CPM rates compared to competitors.” The company’s patented volume detection technology ensures ad delivery to engaged users, reflecting its commitment to delivering impactful advertising solutions.
The company’s expansion into non-game apps and podcast audio advertising demonstrates its versatility in the advertising landscape. By prioritizing user privacy, measuring engagement metrics, and collaborating with industry bodies, Audiomob aims to set a new standard in audio advertising.
Obeng’s vision for Audiomob revolves around creating a seamless user experience while empowering the gaming industry to thrive economically. Through strategic partnerships, innovative technology, and a customer-centric approach, Audiomob is poised to drive the evolution of digital advertising.
