The use of generative AI has greatly improved productivity across various industries, including website building. A number of tools now allow users to create web designs simply by providing descriptions, such as Wix, Relume, and the Armenian-based company 10web.
10web is focused on simplifying the process of website creation using WordPress, a widely-used content management system known for being challenging for beginners. Unlike closed-source platforms like Wix and Squarespace, WordPress is open-source and requires more advanced web design skills and additional backend management.
Despite the difficulties, WordPress still powers approximately 40% of all websites on the internet, offering extensive customization options. To improve the usability of WordPress, 10web has integrated generative AI models like Llama 2, GPT-4, and Stable Diffusion into its site-building platform. This is a significant achievement given the complexity of building a platform for WordPress.
10web currently serves around 20,000 paying customers with a total of 1.5 million sites generated. The company has plans to add a payment system and expects to reach $25 million in annual recurring revenue by the end of next year.
The company attributes its success to its favorable location in Armenia, where engineering talent is abundant and affordable. This has allowed them to access top AI talent and compete with larger companies.
Armenia has a growing tech hub, exemplified by the country’s first unicorn, Picsart, providing a blueprint for other startups. Many Armenian startups, including 10web, target the U.S. market and follow a strategy of employing engineers locally while having their marketing and business development teams in the U.S.
