Apple’s release of the new iPad Mini signals a clear focus on incorporating AI into their software experience. Even with significant internal upgrades to a tablet that is priced much lower than their flagship phone, Apple is boldly moving ahead.
However, their ambitions with Apple Intelligence seem to lack the competitive edge, and the user experience has not been as impressive as expected. The delayed rollout of the most advanced AI features, many of which are still in development, has left enthusiasts disappointed.
Recent reports suggest that the delays are due to concerns about quality and performance from Apple’s own testing. According to a Bloomberg report, OpenAI’s ChatGPT outperformed Apple’s Siri in accuracy and question answering ability.
While Siri is getting improvements in natural language understanding and app integration, there are limitations to its capabilities. In such cases, queries will be directed to ChatGPT as part of a collaboration between Apple and OpenAI.
Apple is integrating ChatGPT into various aspects beyond Siri, including image and document understanding, writing tools, and image generation. This deep reliance on ChatGPT raises questions about Apple’s own AI technology stack’s competitiveness.
Reports indicate that Apple’s generative AI technology lags behind industry leaders by more than two years, highlighting the slow pace of advancements and deployment.
Apple
Comparing Apple’s AI approach to competitors like Samsung and Chinese smartphone makers, it seems Apple’s strategy was rushed to address concerns about lagging behind in AI development. The current implementation of Apple Intelligence has not been groundbreaking, with only utilitarian features like notification summaries standing out.
Apple’s promises for AI advancements have yet to materialize, leaving users and investors waiting for significant breakthroughs in the software experience. It remains to be seen how Apple will revitalize its AI approach in the coming year.
