Apple is reportedly in talks with Google for a major deal to utilize the Gemini AI model for upcoming iPhone features, as Bloomberg has revealed. This partnership would further enhance Google’s position as the preferred search engine provider on iPhones through Safari.
Sources familiar with the matter mentioned in the report that Apple is considering licensing Google’s AI technology to introduce AI-powered features within iOS updates expected later this year. Additionally, discussions have also taken place with OpenAI for potential use of GPT models, according to Bloomberg.
With increasing competition in the AI landscape from companies like OpenAI, Microsoft, Anthropic, and Google, Apple is under pressure to stay current. CEO Tim Cook had previously mentioned plans to introduce Gen-AI features in the near future.
Although Apple has been developing internal and external tools powered by generative AI, the consideration of third-party AI technologies indicates a need for external partnerships in this space. The upcoming iOS 18 software update could incorporate Apple’s own models for on-device features, alongside potential collaborations with external providers for generative AI applications.
Amid concerns with Google’s Gemini AI model, including historical inaccuracies and election-related queries, the search giant has continued to roll out smartphone-related features. Recent collaborations with Samsung and integration of Gemini-powered AI on Pixel devices highlight Google’s advancements in this field.
Requests for comments have been sent to Apple and Google, and updates will be provided as the story unfolds.
