Apple has been stagnant in terms of innovation for the past few years, with few hardware advancements beyond its traditional mobile and computing devices. However, this could change in the near future.
According to Bloomberg, Apple’s Vision Pro team is working on smart glasses to compete with Meta, which has gained an early lead with its Meta Ray-Ban smart glasses.
Meta recently showcased Orion, its first true Augmented Reality (AR) glasses, featuring advanced technology such as Micro LED projectors, optical-grade silicon carbide, custom silicon, and multilayer sensory tracking. These glasses offer a wide-view display unit and an AI-driven software experience.
Apple is aiming to launch smart glasses comparable to Meta Ray-Bans by 2027, leveraging the Vision Pro as a platform for its extended XR technology stack.
Apple aims to incorporate world-understanding capabilities similar to generative AI tools like GPT-4o and Google Gemini, drawing inspiration from its Vision Pro headset. The company plans to expand these capabilities to more products in the future.
The XR wearables industry is evolving rapidly, with products like Meta Quest 3s and emerging players like Xreal and Rokid vying for market share. Despite competition, Apple’s strong software foundation positions it well for success in the smart glasses market.
Apple’s innovative approach to smart glasses will be a key area to watch in the coming years, as the company seeks to make a mark in the growing XR wearables market.
