Apple has updated its App Store rules to comply with a court order that followed the Supreme Court’s rejection of the Epic Games antitrust case against Apple. As a result, developers can now promote alternative methods for in-app purchases and subscriptions through links or buttons within their iOS apps. However, Apple’s compliance comes with various conditions, including technical requirements, an application process, and limitations on the types of apps allowed to direct customers to their websites. In a court filing, Apple elaborates on its new rules for developers, noting that apps in the Video Partner and News Partner program are not eligible to use the Link Entitlement.
The new rules seem to work around the court’s decision to remove the “anti-steering” clause from Apple’s agreement with App Store developers. This clause previously prevented developers from directing customers to external payment options within their app.
Instead, Apple has introduced the StoreKit External Purchase Link Entitlement, a complicated process that requires developers to apply for permission to include a desired link or button.
Apple often uses entitlements to make exceptions to its App Store rules, such as allowing “reader” apps access to digital content and providing exceptions for dating apps in the Netherlands. The new U.S.-based Link Entitlement allows Apple to vet applications that can include external links and control their implementation.
Developers seeking to add links to other purchase options must provide Apple with details about the app, the link, and the corresponding website, which must be owned or responsibly maintained by the developer. The payment processors also need to meet industry standards and adhere to certain user protection processes.
Apps in the Video Partner and News Partner program are not eligible for the Link Entitlement. These programs offer a reduced commission rate to Apple, and developers need to adhere to their rules instead of being able to market their payment links in-app.
Apple’s rules also dictate where and how the link to the alternative payment mechanism can be displayed within the app.
Another notable condition is the 27% commission Apple will require for out-of-app-store purchases made within 7 days of a user tapping through an external link. This incentivizes developers to avoid including a link in their app, as they would save money if users signed up on their websites without clicking an in-app link.
While Epic, Spotify, and other app developers have criticized Apple’s compliance with the court order, it appears to be legally sound.
Someone needs to add this to the Wikipedia entry: “malicious compliance” https://t.co/RTgG9zFanL
— Snazzy Labs (@SnazzyLabs) January 17, 2024
