Andy Boxall / DigitalTrends
“If you’re not in smartwatches today, especially as a traditional watch manufacturer, then we are the way that you get the right product for your customer.”
This is a quote from Steve Prokup, co-founder of Mijo Connected, describing the firm’s business during CES 2024. Despite them being relatively unknown and unlikely to put out products under their own name, the work they’re doing is definitely worth paying attention to.
Picking up where Fossil left off
Prokup and his team at Mijo Connected come with a wealth of experience from companies like Pebble and Fossil, and are looking to fill the gap left by Fossil in the smartwatch market. Their plan is to work with fashion and luxury brands to create smartwatches that match their style and brand image, similar to the strategy Fossil had with brands like Diesel, Kate Spade, and Skagen.
Smartwatches for fashion and luxury brands
Andy Boxall / Digital Trends
The approach by Mijo Connected involves creating a unique platform for fashion and luxury brands to launch completely differentiated smartwatches with their branding and style. This includes not just the design of the watch itself, but also the app and the data in the cloud, allowing for a high degree of customization and individualization.
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