- Aghanim’s latest announcement includes a star-studded lineup of company advisors.
- Players can be segmented based on their behavior, allowing studios to tailor strategies, optimize monetization, and enhance overall game experiences.
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Following a partnership with Adyen, the global financial technology platform, Aghanim has publicly launched its Game Hub platform, promising to increase mobile game publishers’ net revenue by over 200%.
Aghanim’s Game Hub is a sophisticated solution that aims to move revenue “off platform,” enabling stakeholders to retain a higher percentage of profits without sharing cuts with entities like Google Play or Apple’s App Store.
Moving 50% of revenue ‘off platform’
The suite of tools provided by Aghanim encourages organic return visits to direct-to-consumer game websites, with an average result of 14-18% on day one, and the ability to move over 50% of revenue “off platform.”
The company’s co-founder and co-CEO, Constantin Andry, emphasized the success rates of their approach, showcasing a significant improvement in net revenue.
High-spending players can be redirected to Facebook, Discord, or web-based game hubs powered by Aghanim, where they can access offers and claim gifts, engaging with metagame experiences and loyalty programs.
Whale fishing
Studios can engage high-value players with personalized deals and offers, boosting top-line revenue outside of first-party platform policies.
The company’s platform, Game Hub Builder, LiveOps Builder, and Player Segmentation tool allow studios to categorize players based on behavior and preferences for tailored strategies and optimized monetization.
Aghanim has received follow-on investments from reputable firms like Bessemer Venture Partners, Point72 Ventures, QED Investors, and A16Z.
Advisory board
The company’s advisory board comprises industry veterans like Akin Babayigit, Brian Corrigan, Brian Kang, Dan Doyle, Erik Lissinger, Jason Donnell, Jeff Collins, Jeffrey Anderson, Jeffrey Hilbert, Kimberly Pointer Corbett, Nicolas Beraudo, and Zhibo Fan.
Access Aghanim’s Game Hub platform on their official website.
