AppMagic, a data analyst company, has released their latest digest focusing on the puzzle genre, particularly Merge-2 and Match-3 games.
The digest provides insights into the current trends and metrics of Merge-2 and Match-3 games. It highlights the growth of Merge-2 and the decline of Match-3 in recent months.
Insights on Merge-2:
In February, Merge-2 saw a 2% increase in installs, a noticeable decrease from the 32% spike in January. However, revenue for Merge-2 experienced a significant 10% surge, surpassing the holiday season of 2023. AppMagic mentions the success of Merge Mansion’s Lucky Catch Winner event, which led to a 55% revenue increase.
AppMagic predicts that fishing events, like the one in Gossip Harbor’s Harrison’s Big Catch, will become a trend in Western markets this year. These events often offer bundles for items like fishing rods, encouraging consumer spending.
On the other hand, Match-3 games faced challenges in February. Revenue dropped by 11%, and downloads decreased by 27%, returning to pre-holiday levels.
Strategies for sustaining interest:
AppMagic notes that games like Gardenscapes have introduced complementary events to enhance main events, offering extra rewards to boost player engagement. For example, Gardenscapes’ Explorers’ Race, combined with the Expedition event, led to a 26% revenue increase.
Royal Match also saw success with its reintroduced Dragon Nest event, resulting in a 42% revenue spike over two weekends.
Overall, short and competitive events, along with complementary events, prove to be effective in increasing player engagement and interest in the game.
In February, the 3D match-3 game Match Factory surpassed 20 million downloads within six months of its launch.
