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Think Web3 games are crappy? Yuga Labs is leaning into that with Dookey Dash: Unclogged, a Bored Ape universe game with a lot of toilets.
The “dookey” here refers to stuff that goes in a toilet with green liquid. Led by Yuga Labs chief gaming officer Spencer Tucker and Alex Paley, cofounder of Faraway, the endless runner game Dookey Dash has returned with a closed beta test tournament that just ended and a soft-launch in limited regions.
Dookey Dash: Unclogged will feature a new “creator mode,” where players can monetize the creation of skins and other cosmetics for in-game purchases. Creator mode uses the blockchain to mint skins/cosmetics on the Faraway digital storefront. They can be used in over 9,000 gaming experiences, as well as generate secondary sales for all players.
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The game is out on a regional basis and it has more than 100,000 signups, all vying to get one of 10,000 slots.
Asked if the game was the “top of the monetization funnel,” Tucker said, “I think of it as the front door. The goal is that becomes it the primary entry point. And then from there, we can convert or introduce people to other IPs and other things inside the Yuga ecosystem or Faraway ecosystem — games that …
