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Larry Hryb, also known as Major Nelson from his time at Xbox, recently departed from the company. He’s now actively involved in new ventures in the industry, including serving as an advisor to Midwest Games, a Green Bay-based publisher.
During PAX East, I had the opportunity to speak with Hryb about his role at Midwest Games.
GamesBeat: Tell me about your new role at Midwest Games.
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Hryb: After retiring from Microsoft, Ben Kvalo, the CEO of Midwest Games, approached me with an exciting new opportunity. We discussed his vision, which aligned perfectly with my passion for supporting independent developers. The team at Midwest Games and the games they had signed up were impressive. I couldn’t resist joining as an advisor to be a part of this new movement.
GamesBeat: How does advising a smaller company like Midwest Games compare to your time at Microsoft?
Hryb: It’s a great experience. Drawing from my 23 years at Microsoft, along with Ben’s background at Netflix and 2K, we can quickly tackle challenges. The agile nature of the team and the direct communication remind me of the early days at Xbox, where getting things done efficiently was key.
GamesBeat: What excites you about the indie games space?
Hryb: The indie scene offers unique opportunities for developers to stand out in a crowded market. The democratization of game development has led to a flood of games, making discoverability a challenge. I’m excited to help talented indie developers rise above the noise and succeed.
GamesBeat: What are some of the standout games you’re working on at Midwest Games?
Hryb: Each game in the Midwest Games portfolio brings something special to the table. From collaborative play in Ra Ra Boom to individual challenges in Duck Paradox, there’s a diverse range of experiences. The team’s dedication to polishing these gems is truly impressive.
GamesBeat: Do you believe the indie games space is healthier than the triple-A space?
Hryb: The indie games space offers a more sustainable and creative environment compared to the pressures of the triple-A space. As the industry evolves, independent games represent the essence of innovation and creativity.
GamesBeat: How do you reflect on your time at Microsoft and your transition to advising at Midwest Games?
Hryb: My time at Microsoft was special, but now I find fulfillment in helping indie developers realize their potential. The indie section of PAX showcases the vibrant creativity in the industry, and I’m excited to be a part of that journey with Midwest Games.
