Raising kids can be costly, especially in the early years when they quickly outgrow clothes and toys. This leads parents into a cycle of constantly buying new items as the old ones are barely used.
Introducing Kidsy, a Chicago-based e-commerce startup that partners with major brands, retailers, and liquidation companies to provide consumers access to discounted baby and kids products. They aim to reduce overstock and prevent items from ending up in landfills.
Kidsy offers more than just clothes; they also sell new and open-box items like strollers, toys, car seats, travel gear, nursery furniture, and other baby essentials.
Founded by Shraysi Tandon and Sinan Sari, Kidsy recently secured $1 million in pre-seed funding. Tandon noted the challenges faced by retailers in dealing with customer returns and the environmental impact of excess inventory.
Image Credits: Kidsy
Kidsy’s success after emerging from beta included reaching $1 million in annual revenue within just four months. Impellent Ventures led their latest funding round, joined by other prominent investors.
Kids’ clothing: A massive market
Tandon’s journey to founding Kidsy began with her experience in media, which led her to realize the surplus inventory in the U.S. and the challenges faced by retailers in managing it. She discovered the extensive $761 billion liquidation and returns industry in the country.
During her first pregnancy, Tandon recognized the need for a market like TJ Maxx or Burlington for baby gear and kids’ items, sparking the idea for Kidsy.
With plans to expand and innovate, Kidsy is focused on providing value to parents and addressing their evolving needs. Their unique approach has garnered investor interest and fuel for growth.
As Kidsy progresses, they aim to use artificial intelligence and machine learning to enhance operational efficiencies and expand into international markets with conducive retail return policies.
