Google announces travel updates to enhance the travel planning process and gain more insight into purchasing intent in the travel sector.
Google is rolling out an update to its Search Generative Experience (SGE) that allows users to build travel itineraries and trip ideas using AI.
The new capability draws on ideas from various sites across the web, reviews, photos, and other details submitted to Google for places around the world.
Users can now ask for personalized trip itineraries and receive suggestions for attractions, restaurants, flights, and hotels.
Itineraries can be exported to Gmail, Docs, or Maps for easy access and sharing.
Google’s AI engine is being experimented with to enhance user experience and gather data on travel purchasing intent.
Image Credits: Google
Google is also improving the discovery of recommendations in Google Maps, including curated lists of top, trending, and hidden gem restaurants in various cities.
New tools are introduced to customize lists, organize travel plans, and easily share favorite spots with friends and family.
