Sandsoft Games, based in Saudi Arabia, has recently formed a joint venture with NetEase Games, known as Stellar Gate Games. The purpose of this collaboration is to assist global developers and publishers in accessing the MENA market.
Stellar Gate Games will provide support in publishing, marketing, live ops, and esports activities for companies interested in the region. By combining NetEase’s extensive scale, portfolio, and international presence with Sandsft’s global publishing experience and MENA expertise, the partnership aims to contribute to the growth of the games industry in the Middle East and North Africa – currently the fastest-growing region in terms of revenue.
Abdulaziz Al Ajlan, Managing Director of Sandsoft Games, expresses his optimism for Stellar Gate Games to become the premier partner for launching games in the MENA region.
Empowering Developers and Publishers
David Fernandez, CEO of Sandsoft, highlights the significance of their expertise in the MENA region in this joint venture with NetEase Games. He emphasizes the goal of providing greater access to global titles for players in the region through the new company.
Ethan Wang, Senior Vice President of NetEase, sees the partnership as an opportunity to introduce their games to the MENA region and engage with the passionate gaming community there. He also stresses their commitment to supporting other developers and publishers through this collaboration.
