Xsolla, a games commerce company, has partnered with GameAnalytics, an analytics platform, to enhance in-game monetization. This collaboration involves integrating Xsolla’s Web Shop into the GameAnalytics platform, allowing game developers to utilize advanced tools for direct-to-consumer sales. The focus initially lies on implementing a proof of concept centered around Xsolla’s Web Shop.
While game developers already have the option to integrate their games with GameAnalytics to access data and insights on performance, this partnership enables them to delve deeper into player spending patterns, optimize revenue streams, and maximize earning potential.
Direct-to-consumer revolution
In a recent LinkedIn post, Morten E. Wulff, the founder of GameAnalytics, expressed enthusiasm for being at the forefront of the direct-to-consumer revolution. Together, they aim to set a new standard in game monetization and shape the future of gaming.
Berkley Egenes, the Chief Marketing Officer and Chief Growth Officer at Xsolla, highlighted the breakthrough nature of the partnership, stating that it offers developers around the globe unprecedented opportunities. Egenes emphasized the significance of combining GameAnalytics’ data analysis tools with Xsolla’s sales solutions in understanding and engaging with audiences directly.
Allison Bilas, the COO of GameAnalytics, emphasized that this partnership will empower game developers and create new avenues for monetization. By providing actionable insights, developers can craft compelling gaming experiences while optimizing their revenue streams.
