Get ready for the week ahead with our rundown of the latest news impacting the mobile industry.
To kickstart your week in mobile gaming, we’ve compiled the most significant stories from the past week that you need to know about.
1) Monopoly GO Hits $2 Billion in Revenue in 10 Months with Minimal UA Spend
Scopely’s Monopoly GO has achieved a remarkable milestone by surpassing $2 billion in revenue within just 10 months of its launch. The game managed to generate its second billion in just three months, with less than a quarter of that amount spent on user acquisition and marketing efforts.
This unprecedented success showcases the potential of Monopoly GO and the strategic investments made by Scopely to expand the game.
2) Supercell Unveils Spark: Leveraging Science and Psychology to Build Better Teams and Games
Supercell introduced a new internal system called Spark to streamline the greenlighting process for games. Led by former Hay Day lead Stephan Demirdjian, Spark focuses on evaluating team dynamics using psychometric tests and expert analysis to form optimal team configurations.
3) Celebrating Six Months of Monster Hunter Now: Niantic Strikes Gold Again
Niantic’s Monster Hunter Now, in collaboration with Capcom, celebrates six months of tremendous success. The game has quickly become a standout in the geolocation genre and is Niantic’s second top-grossing title, generating $150 million in revenue.
Monster Hunter Now continues to evolve with updates, combining elements from the main series with location-based gameplay.
4) Adjust Integrates Google Play Games for PC for Cross-Platform Measurement
Adjust announced an integration with Google’s Play Install Referrer API to enhance cross-platform measurement for games across PC and consoles. This integration enables marketers to accurately attribute installs from PC campaigns, providing valuable insights for developers on the most effective channels.
5) UG Labs Secures $7 Million for Interactive Gaming with Conversational AI
UG Labs raised $7 million to revolutionize children’s gaming experiences using conversational AI and voice interactivity. By enabling open-ended conversations and unscripted interactions with NPCs, UG Labs aims to create inclusive dialogue that engages all children in immersive gaming adventures.
