Gaming software company Balancy has recently secured $700,000 in funding from industry veterans to expand its SaaS platform with the goal of revolutionizing how game studios manage and monetize live games.
Since its inception in 2022, Balancy has collaborated with over 100 games, enabling players to participate in game events and access various offers.
The platform’s founders, Pavel Ignatov (seen on the left in the image), Andrei Apanasik (on the right), and Julia Iljuk, are Y Combinator W16 alumni with nearly three decades of combined experience in the gaming industry. Their expertise enhances Balancy’s platform, allowing small and mid-size studios to optimize LiveOps and monetization strategies.
CEO Ignatov stated, “We strive to empower smaller and midsize studios to navigate the competitive market landscape amidst record-high CPI figures in mobile history.”
An Ambitious Vision
“With the support of investors, we are progressing towards significant milestones on our roadmap, such as innovative ML/AI-driven monetization solutions and expanding our technology to various engines beyond Unity,” he added.
Balancy’s ongoing funding round has attracted interest from prominent industry figures including Max Kamenkou (CEO & founder of Splitmetrics), Radostin Petrov (founder of Zariba Group and Casualino), Sergei Kovalenko (CEO & founder of Vention and Braavo Capital), and Seth Sivak, former VP of development at World of Warcraft.
The funding round is nearing completion, with the company actively seeking a lead investor. As Balancy continues to assist small and mid-size gaming studios in optimizing their LiveOps and monetization strategies, this investment will further support their endeavors.
