Adobe is launching the latest version of the Adobe Express app in beta, making it easier for users to create and publish social content on mobile. This update brings Firefly AI models directly into the app, allowing users to quickly create and edit social content using generative AI tools.
The new version of the app aims to better compete with Canva, which introduced a suite of AI tools last year.
Users will have access to features like the “Text to Image” generator, “Generative Fill,” and “Text Effects” to enhance their content creation process with AI assistance.
Small businesses can leverage these features to enhance promotional content, while creative professionals can use them to accelerate mobile content creation for social marketing.
Image Credits: Adobe
Creative Cloud members can access and work on creative assets from Photoshop and Illustrator directly within Adobe Express. They can also sync linked files between Creative Cloud apps and Adobe Express.
The Adobe Express app allows users to preview and publish content on social media platforms like TikTok and Instagram. It also enables users to upload brand assets and use brand-specific colors and logos to streamline the design process. The app offers thousands of video and multipage templates, along with access to Adobe Stock videos, music, and images.
Android users can download the new Adobe Express beta app from the Google Play store. iOS users can sign up to get access to the beta app since Apple restricts the number of beta users.
Today’s announcement follows the recent integration of TikTok’s AI-powered Creative Assistant into Adobe Express, aiming to help businesses and creators make and market content more effectively.
